Mindscape is a branding project for a contemporary art festival designed for artists, designers, and art lovers living in a fast-paced city environment. The festival was created as a space where people can step away from routine and reconnect with creativity in a more meaningful way. The festival invites visitors to experience art not just visually, but emotionally and intellectually, encouraging reflection, curiosity, and conversation. The visual identity reflects this concept through elegant typography, warm and earthy colors, and expressive design elements inspired by art and nature. The goal was to create a brand that feels sophisticated yet approachable—something that resonates with creatives who value depth, emotion, and thoughtful design.