South Forty
Snack Company
South Forty is a branding initiative for a healthy snack company that caters to individuals who lead hectic lives but are still concerned about their diet and emotional state. "Snack Smart, Enjoy the Moment" is the foundation of the brand. Inspired by natural ingredients, the color scheme is grounded and warm, and the typography strikes a balance between character and clarity. Designed to stand out on shelves without shouting, the packaging is straightforward and easy to read.
