The Bird of Freedom social awareness campaign is trying to make people more aware of trafficking. The main goal of this project is to use pictures and words that really mean something to people, so we can tell them about things, get them interested, and make them want to do something. This project is not about trying to scare people; it is about helping them feel strong, teaching them things, and being clear. So people can learn what human trafficking is and what they should do if they see it happening. Some communication tools, including posters, infographics, printed materials, and social media content, are part of the campaign and are intended for both digital and physical platforms. Together, they provide information in a clear, understandable, and accessible manner.